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Headline: RECOVERY ROOM.
Body
Copy:
The phone goes unanswered. Memos pile up.
Deadlines are missed. Lunch hours get longer.
Office hours get shorter.
The alcoholic employee. It’s hard for him to pull
his own weight.
Signature Line: Alcoholism. The other social disease.
For help write: Administrator, Social and Rehabilitation
Service,
U.S. Department of Health, Education and Welfare,
Washington, D.C. 20201
Headline:
WINTER AT THE CAPITAL HILTON
Body Copy:
Icicles chatter on the trees.
Snowflakes etch a lacy dance on the windows.
It’s chilly on the outside, and cozy on the inside.
Friends gather for brunch at Twigs.
A round of hot buttered rum warms the spirits of an
industry scion.
White House friends meet once again to toast the holidays
at Trader Vic’s.
A well loved guest arrives with a retinue of grand children
eager for
Georgetown’s glittering shops and the Kennedy
Center’s enchanted Nutcracker.
The newly decorated lobby is charged with electricity
as the President is
ushered into the sparkling new Presidential Ballroom.
Camaraderie abounds at the playoff games in The Towers
Lounge.
And everyone cheers as the concierge announces he’s
found
eighteen seats together for the final hocky game.
In one of the new luxury suites, a guest plays Harry
Truman’s
baby grand while deciding between the ballet and theater
that night.
And in the Health Club down the hall, hard work goes
on
as father and son work through their Nautilus routine.
All in all, a typical day.
In the capital, it just doesn’t seem like Washington
unless you’re staying at The Capital Hilton.
LOGO: The Capital Hilton at 16th & K.
For reservations, contact your travel agent or call
1-800-HILTONS.
In Washington, DC, call 202/393-1000
Headline:
Proud craftsmen stand behind these numbers.
And only one backhoe loader.
Body Copy:
JCB always gives their workers credit for doing a superior
job. One way is to have the workers sign the part they
made. That’s why there’s a name behind every
one of these numbers. For instance, 495 is Ron Hutchins.
Five twelve is Bernard Archer. Two is Bill Hirst.
These men are one reason why JCB enjoys superior construction.
(The kind of construction shown by the chart below.)
The other reason is that JCB was born to be a backhoe
loader, and was never intended to be anything else.
Before you buy, ask us for a demonstration. And we’ll
prove our superiority.
What does superior construction add up to? Increased
productivity. Of course, there’s another reason
why you’ll be happy to own a JCB. That’s
because a whole bunch of men were proud to sign it.
Signature line: JCB The best. Because we’re born
that way.
(chart)
Loader Loader Bucket
Breakout Capacity
JCB 3C 8,876 lbs. 1 3/8 cu.yd.
CASE 580C 7,200 lbs. 7/8 cu.yd.
FORD 550 8,000 lbs. 1 cu.yd.
JOHN DEERE 410 7,500 lbs. 1 cu.yd.
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