| |
Categorically speaking, the list includes advertising agencies, companies and corporations, health care organizations, government agencies, colleges and school systems, museums and art galleries, marketing departments as well as national, regional and local magazines and newspapers.
For more than five years, Oriana has written on art for Arizona State University magazine and recently added Arizona Attorney to the list of publications carrying her art articles.
Advertising: It pays to use an experienced professional
To get an idea of this writer's vast experience, google Oriana Parker Writer
and peruse many entries on different subjects that it will bring up.
In terms of awards, Oriana is an accomplished professional with more than a dozen advertising awards on the East Coast including five ADDY's and two TELLY's. Her TV commercials won a Gold Medal at the Annual International Film & TV Festival of New York.
Most importantly, her copy writing services help clients "win" in terms of their bottom lines and increased stature. Oriana's copy writing services have helped launch a respirator for Searle as well as hotels and resorts for the Marriott Corporation. She wrote the slogan "Borrow thousands from those who lend millions" for a national finance company.
|
Created
for HEW in Washington, D.C., “Recovery Room”
dramatized the problems of alcoholic employees. The
ad
won an ADDY in the division that included NYC agencies.
|
Back
to top
Marketing
Materials: Zeroing in....
“In addition to being exceptionally creative, Oriana knows how to develop an “angle” and deliver copy that editors are looking for.
This ability has resulted in valuable press exposure for our clients.”
Jan and Steve Kanaba, Media People International
This writer understands how everyone, especially the editors of newspapers, magazines and online sites, are overwhelmed with information in today's busy world. Thus, the marketing materials she writes -- press releases, newsletters, brochures and web sites as well as biographies, corporate profiles and marketing proposals -- function as hard-working tools.
Astute, focused and involving an attention-getting hook, these materials make it much less likely that an Internet browser will move on. Or an office’s "circular file" receives another addition.
|
The
press kit created for the National Festival
of the West - - "Join A Gang" - - won an award
as well as helping to increase attendance. |
Back
to top
Editorial/Advertorial: Encompassing a variety of subjects…
“A joy to work with, Oriana generated great story ideas, delivered the articles as promised and wrote with a flair and authority that made editing a breeze.” Hank Hughes, former freelance editor, Arizona Republic
Covering subjects ranging from health care to fine art to travel, Oriana’s articles have appeared in Arizona Attorney, ASU Magazine, Arizona Republic’s Health Care Today, Art & Antiques, Art News, Phoenix Magazine, Travel & Leisure, Visit Phoenix: Official Visitor’s Guide to Greater Phoenix, and Valley Guide Quarterly.
The Dept. of Health, Education and Welfare (Washington, D.C.), St. Joseph’s Hospital (Phoenix), the Elaine Horwitch Galleries (Arizona and New Mexico), the Heard Museum (Phoenix) and the Desert Caballeros Western Museum (Wickenburg) have been members of her freelance client list. Oriana currently writes for the Arizona Republic’s Living Well supplement, Arizona State University, the Charles King Galleries and the Faust Gallery as well as numerous individual artists. |
This Art News advertorial focused on the
important changes impacting the art scene
in Scottsdale, Arizona. |
Back
to top
Artful
Writing: Words become brushstrokes
“Oriana has demonstrated not only impressive writing skills but, of even greater importance, the ability to communicate
the message that we want to impart to both existing and potential donors.”
William Faust, Faust Gallery and the Lovena Ohl Foundation
Oriana’s interest in art began with classes at the Chicago Art Institute. She continued to take instruction in painting, visited galleries and museums in Africa, Europe and the United States and maintained friendships with an extensive network of artists who work in many different mediums. “After all, if you’re going to write about art, learning about different techniques, art history and individual artists certainly helps,” stresses the writer.
The first freelance art client was the renowned Elaine Horwitch Gallery in Scottsdale, Arizona, and Santa Fe, New Mexico. During the ensuing years, Oriana has written articles, advertorials, brochures, newsletters, website bios and marketing materials for museums, galleries, fine art centers and individual artists. For several years, she covered the art scene for the Arizona Republic’s Phoenix and West Valley metro sections. |
Oriana has written for Art & Antiques and ArtNews
as well as local publications such as Phoenix Magazine
and The Arizona Republic. |
|
Back
to top
Editing, Ghostwriting, Playwriting: Behind the scenes....
"From editing children's books to creating press releases that attract major media attention,
Oriana's brilliant writing abilities will bring your project to new levels."
Jerre Lynn Vanier, Puwaii International, Los Angeles, CA
Oriana finds editing especially rewarding. Some of her most recent projects include two children's' books: Puwaii Adventures with Joliea & Friends tm and Puwaii Adventures with Joliea & Friends tm.the adventures continue. (A screenplay has been developed based on the series.) Another project was the coffee table top book, The Hidden World of Russian Impressionism: 1940-1960. All three books are available on Amazon.
Recently Oriana proofed/edited A Singular Love: Diary of a Marriage by William A. Faust. This moving and often humorous book is slated for
online/soft back publication by Outskirts Press in February, 2017.
A weekly tourism column that appeared in The Scottsdale Tribune was one of Oriana's favorite ghostwriting jobs. For more than five years, she interviewed and wrote about tourism officials ranging from restaurant owners to hotel concierges to tour guides as well as Rawhide, WestWorld, Desert Botanical Garden and numerous other attractions.
This writer's play about Lon Megargee, Arizona's first cowboy artist, was produced several years ago as was Sleeping with Ghosts, an interactive murder mystery.
|
 |
Back
to top
Artful
Marketing: How not to be lost in the crowd.
Today's art world is characterized by abundant information flooding newspapers, magazines and the Internet. How can you stand out? Creating well-written and strategically directed press materials that can be easily translated to websites and social media communication is a proven way to capture attention.
Oriana Parker's Media Marketing Strategies for Artists Workshops teaches you how to write convincingly about your art as well as how to attraction the interest of increasingly overworked editors and blasé online viewers. The workshops have been staged at BRIO Fine Arts and the Arizona Fine Art EXPO with great success. And can be scheduled at Oriana's residence. Be sure to ask her about group rates!
__________________________________________________________________________________________
“Your workshop has been invaluable. I still put out my notes with every artist statement and press release that I write.”
Judith Rothenstein-Putzer, Artist
|
Back
to top
|
|
|
